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Big Game, Bigger Flavor | Carnicería Prime Super Bowl Spot

Case overview

This Super Bowl campaign ditched the stadiums and brought the heat home. Set in a familiar living room with good friends, good vibes, and a grill on standby, we told a story every Texan can relate to: when the game freezes… the grill gets fired up.

With a fun, lifestyle-driven approach, we tapped into the chaos and comedy of Super Bowl Sunday—stream crashing mid-play, frustration turning to celebration, and Carnicería Prime fajitas stealing the show. The energy was real, the food looked fire, and the final reel proved that when in doubt, grill it out.

Involvement
  • Campaign Ideation & Scripting
  • Casting & Location Production
  • Cinematic Video Direction
  • Social Media Ad Integration
  • Bilingual Editing & Delivery
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The Brief

This campaign was built to spotlight Carnicería Prime not just as a meat market but as part of the culture. Set in a home environment during the Super Bowl, the spot plays on relatable chaos: the stream crashes, the vibes shift, and everyone realizes the real win is in the fajitas. We leaned into cinematic warmth and humor, mixing real-life authenticity with ad-ready polish. The goal: make fajitas the MVP of game day.

We captured that perfect Houston blend—family, food, fútbol americano—and brought it to life through storytelling, performance, and tone that felt real, familiar, and fun. A lifestyle moment, redefined.

A home full of family, a game on the screen, and the smell of carne asada in the air—this one’s not just about football. It’s about flavor that never fumbles.

Our Approach

We leaned into the lifestyle moment—capturing the calm before kickoff, the chaos of a crashed stream, and the salvation only sizzling fajitas could deliver. From casting to cinematography, every element was crafted to feel authentic, relatable, and full of flavor. The shoot took place in a real home, with warm natural tones and handheld framing to give the piece an easy, lived-in vibe. Sound design helped punch the comedic timing, while post added polish without losing soul. It was never just about the game—it was about what brings people together when the game goes dark.
Shot On Location. Styled For Culture.
We transformed a real Houston home into a cinematic stage, capturing that authentic carne-asada-on-the-couch energy—with zero sets, just vibes.
Crisis Scripted. Comfort Delivered.
We built a relatable moment—a stream crash during the big game—and turned it into a comedic, crave-driven cue for fajitas. Performance-directed. Shot fast. Hits every time.
Lifestyle First. Product Loud.
No hard sell here. Our lens followed the family, the laughter, and the flavors—letting the sizzle speak for itself. Storytelling that doesn’t feel like an ad.
A Spot That Played Like A Scene.

Designed like a movie. Cut like a reel. This wasn’t just a commercial—it was a moment you could see yourself in. That’s the Social Queue difference.

The Results

What started as a laid-back living room moment turned into one of Carnicería Prime’s most relatable and rewatchable spots. The campaign boosted weekend sales, drove thousands of organic shares, and positioned the brand not just as a meat market but as a lifestyle. With over 120K impressions in the first week, this story-centered reel reminded viewers that when the game crashes… the fajitas carry the team.
  • Stream Crash Turned Campaign Gold
  • Authentic Lifestyle Storytelling
  • 150K+ Organic Reach In Under 7 Days
“The whole team brought our vision to life in a way we didn’t expect. It felt more like a short film than a promo. They really got us—and it showed. This one’s going to be hard to top.”
— Carnicería Prime Meat Market

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