Case overview
For this internal VFX test, the objective was simple: create a high-impact, cinematic effect using a standard location and minimal resources. No client, no campaign—just a focused execution of pipeline testing and creative development. We wanted to explore what could be done with in-house tools and team talent when narrative and technical control stay in sync.
We mapped out the sequence, shot practically, and layered in a custom 3D fracture simulation from scratch. The goal wasn’t to go viral—it was to build a repeatable framework for environmental VFX that could plug into client work down the line. This test proved that we’re not guessing—we’re designing every pixel with intention.


The Brief



Our Approach
This VFX build started from the ground up—literally. We isolated the core shot, prepped a clean plate, and mapped key movements to design a realistic fracture animation. Using a mix of camera tracking, procedural texturing, and layered simulations, we built out the destruction in Blender, finalized compositing in After Effects, and balanced color in DaVinci. Every frame was designed to feel grounded and cinematic—not flashy, just sharp. Proof that we can do more than deliver—we can innovate.
Fracture Simulation
Practical Meets Unreal
Stylized Cinematics
Multi-Layer Breakdown
From Raw To Final
Proof Of Concept


The Results
What started as a raw clip evolved into a full cinematic VFX sequence—from ground fracturing to dust simulation and layered compositing. The goal wasn’t realism—it was punch, presence, and proof of concept. Our team pushed Blender’s fracture system and compositing pipeline to test how far we could take a visual metaphor with limited footage but full creative control. The final result? A bold, clean VFX moment that holds up in a real-world brand setting—and proves what we can build in-house from scratch when the concept calls for impact.
