Case overview
The Brief
We wanted to drop Zostyyler into a world that felt like a mixtape between late-night cable weirdness and Nike’s iconic storytelling flair. The goal: build a surreal, VFX-heavy campaign from the ground up—one that felt as cool as it did cinematic, while staying rooted in Zostyyler’s playful persona. The tone had to be warm, lo-fi, and a little offbeat—like something you’d catch at 1AM and wonder if you imagined it. From concept to final export, every frame needed to hit like a branded fever dream—haunting, hilarious, and hype-worthy.
Our Approach
- Retro-Inspired Set Design
- Full Creative Development
- Custom VFX + Motion
- Dynamic In-Camera Lighting
- Influencer-Led Performance
47.3%
Increase In Branded Content Reach
28.6%
Lift In Follower Engagement Across Target Demos
$0
Ad Spend All Traction Was Organic—Fueled By Timing, Visuals & Style
The Results
The campaign didn’t just hit numbers—it built a persona. By blending Zostyyler’s magnetic personality with Nike’s bold creative DNA, we helped elevate his image across both audiences and brands. The reel organically reached thousands, sparked genuine fan interaction, and positioned Zostyler as a go-to creator for sports and lifestyle partnerships.
Post-campaign, he secured new brand deals—directly tied to the new aesthetic and tone we introduced in this collab. No paid ads, no force-fed hype—just style, storytelling, and timing that hit right.
